​Barney Edwards, once labelled “the photographer’s photographer” had by the 1980’s become a commercials director in great demand, he lived his success to the full, until he self-destructed on a drug-fuelled ego-trip. This is a tale of extreme highs and lows: of decadence and outrageous excess; of poverty and alienation.  It Was Never About The Money is a feature-length story that charts the rise and fall of a man who confesses he became “so outrageously arrogant nobody wanted to go there any more”. Now, after years in the wilderness, he tries to rebuild his career. ​

This trailer was shot in 2010.